We develop, market, and distribute innovative products that add goodness to people’s lives—today and into the future.
Innovation, Delivered.
Add Goodness develops and launches products with one clear mission: to make things better. We are a creative incubator, turning thoughtful ideas into new ventures that improve our homes, our health, and our communities. We believe that by "adding goodness" to everyday life, we can create a more sustainable and enjoyable world.
Our Products
01
Sports Nutrition
In our pursuit of "adding goodness" to athletic performance, we believe the future of nutrition lies in a thoughtful blend of the past and the present. We are actively exploring how time-honored, traditional techniques—like the natural fermentation processes—can be refined with modern nutritional science. Our goal is to create a new generation of advanced, high-performance products for athletes that are grounded in wholesome principles yet engineered for peak results.
02
Material Re-engineering
We believe that "waste" is simply a resource we haven't unlocked. Our material science division is actively exploring advanced polymer transformation, challenging the conventional end-of-life for plastics. We are developing new re-engineering processes to upcycle and downcycle post-consumer materials, turning what is currently a global problem into a new stream of valuable, high-performance composites. Our goal is to create a true circular economy, "adding goodness" by designing waste out of the system and creating a more sustainable future..
03
Carbon Negative Building Materials
The places we live should be a force for positive change. Our material science division is focused on decarbonizing the built environment by developing next-generation, climate-positive composites. By pioneering new ways to use bio-based materials, we are engineering durable architectural products that can safely and permanently sequester carbon. Our mission is to create a new class of building materials that are not only beautiful and functional, but also allow our homes to actively heal the planet.
Let’s partner.
Contact us to learn more about our products and how we could work together.
